Amazon ·
About the job
Description
The Central MENA XCM (Cross Channel Cross Category Marketing) Team is seeking a highly skilled, analytical, and strategic programmatic/performance Marketing Manager to take charge of planning and operations for upper and mid-funnel digital media campaigns. The main objective of this role is to build digital media strategies to drive customer acquisition and engagement through well-executed campaigns. The ideal candidate will have a strong background in digital media and a proven track record in developing successful campaigns across multiple channels and their success will be measured based on media metrics, impact on business backwards from traffic short lifts and upper/mid-funnel metrics for customer acquisition and engagement.
Key job responsibilities
Develop and execute digital brand perception campaigns that improve Amazon’s brand image in the long term.
Drive upper and mid-funnel actions that lead to increased customer engagement and loyalty in alignment with overall digital marketing strategies.
Develop short-term traffic lift campaigns to drive sales during Events attributed to digital branding channels.
Embrace external trends and lead industry experimentation to drive innovation and build new digital marketing capabilities.
Build joint business partnerships (JBPs) with key partners to drive growth and increase digital brand visibility.
Drive experimentation to develop a playbook for building new capabilities and identifying new mid-funnel avenues.
Develop sub-channel investment and strategy to ensure optimal ROI for digital marketing spend.
Work closely with cross-functional teams to ensure alignment of digital campaigns and initiatives with overall business goals.
Analyze customer behavior and identify trends to create engagement plans and programs.
Collaborate with internal and external stakeholders to ensure digital campaign strategies are aligned, learning and insights are shared, and best practices are followed.
Evaluate digital campaign performance and make data-driven recommendations for future campaigns. 12) Communicate campaigns performance and insights to senior leadership.
A day in the life
We are open to hiring candidates to work out of one of the following locations:
Dubai, ARE
Basic Qualifications
4+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building and optimizing multiple, simultaneous marketing campaigns
Experience managing or working within cross-functional marketing and creative teams
Preferred Qualifications
Experience in multi-territory campaign management
Experience in digital marketing and content production timelines and process
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